“盲盒” 裡通常裝有不同的產品，但消費者無法在購買前得知具體的產品樣式。“盲盒” 中的商品類型多樣。比如：玩具手辦、潮流服飾、零食百貨。如果你想低價購入多個商品，那麼買 “盲盒” 則既能省錢，又能收獲驚喜。但從賣傢的角度來看，它是否隻是出售多餘存貨的一種銷售模式？這種銷售模式有何利弊？本文介紹 “盲盒” 的流行。
詞匯：shopping 購物
Most of us know what it’s like to get presents from friends. Whether it’s for a birthday or other celebration, it’s hard to beat the excitement of opening a carefully wrapped box to find something that’s both unexpected and suits you perfectly. Now, imagine if you could get the same feeling when you go shopping for yourself. That’s the feeling that mystery boxes hope to replicate.
Mystery boxes are not a new idea – they were a feature of department stores in Japan in the early 20th Century. They contain a range of different products, which are sold at a lower price than their combined value. The key thing is that customers don’t know what’s in the box before they buy. All kinds of mystery boxes are available: fashion boxes, food boxes, beauty boxes, even loot boxes, which are virtual items for video games.
The pleasant surprise is not the only attraction of mystery boxes. They also allow people to try things that they otherwise wouldn’t. Seasonal vegetable subscription boxes might lead people to learn to cook new meals. They can also potentially offer great savings – as the recommended retail price of the contents is often far higher than the purchase price. For retailers and suppliers the benefits are clear – it allows them to sell unwanted stock for a profit. British fashion mystery box entrepreneur Mario Maher highlights how mystery boxes can help reduce the amount of waste in the fashion industry. People might discover product ranges that would otherwise be thrown away.
There is an obvious downside to mystery boxes – when you buy them, you don’t know what you’ll get! It may be that the goods inside are not to your taste, but there is also the potential for fraudsters to exploit the unpredictability of mystery boxes to send items that have a much lower value than the price of the box.
So, are mystery boxes a fun way of reducing waste and making shopping more exciting, or more an opportunity for disappointment, or worse – deception?
詞匯表
wrapped 有包裝的，包裹好的
suit 適合
department store 百貨商店
product 產品
price 價格
combined value 總價值
customer 顧客
fashion 時裝，時尚
beauty 美容
loot box （電子遊戲中的）虛擬戰利品盒
subscription box 訂閱盒
savings 省下的錢
recommended retail price 建議零售價
purchase price 購買價格
retailer 零售商
supplier 供應商，供貨商
unwanted stock 多餘的庫存
product range 產品系列
goods 商品，貨物
item 商品，物品
waste 浪費
測驗與練習
1. 閱讀課文並回答問題。
1. True or false? Mystery boxes are a modern trend.
2. Which country’s department stores does the article mention?
3. What are loot boxes?
4. What could food boxes convince people to do?
5. How could fraudsters exploit mystery boxes?
2. 選擇意思恰當的單詞或詞組來完成下列句子。
1. Mystery boxes can be very good _______.
waste value savings fashion
2. Mystery boxes allow manufacturers to get rid of unwanted ________.
waste stock profits value
3. The price of boxes in the shops is the ________ price.
supplier fashion retail item
4. Retailers fill boxes with products from different ________.
goods suppliers prices customers
5. ________ boxes contain a selection of the latest clothes.
beauty loot fashion food
答案
1.閱讀課文並回答問題。
1. True or false? Mystery boxes are a modern trend.
False. According to the article, mystery boxes were available in Japanese department stories in the early 20th Century.
2. Which country’s department stores does the article mention?
The article mentions Japanese department stores.
3. What are loot boxes?
Loot boxes are virtual items in video games.
4. What could food boxes convince people to do?
The article says that food boxes could lead people to cook new things.
5. How could fraudsters exploit mystery boxes?
According to the article, fraudsters may fill mystery boxes with low-value items.
2. 選擇意思恰當的單詞或詞組來完成下列句子。
1. Mystery boxes can be very good value.
2. Mystery boxes allow manufacturers to get rid of unwanted stock.
3. The price of boxes in the shops is the retail price.
4. Retailers fill boxes with products from different suppliers.
5. Fashion boxes contain a selection of the latest clothes.
免費試聽
填表領取25分鐘真人外師課＋英文程度分析
