特易購（Tesco）、桑斯伯裡（Sainsbury’s）、阿斯達（Asda）和莫裡斯（Morrisons）是英國規模最大的四傢超市。它們現在開始為那些加入顧客忠誠計劃的會員提供積分獎勵，隻要會員達到消費目標即可。但是消費者組織警告稱這種做法可能會導致過度消費。
Tesco, Sainsbury’s, Asda and Morrisons are now offering members of their loyalty schemes bonus points if they hit spending targets.
特易購（Tesco）、桑斯伯裡（Sainsbury’s）、阿斯達（Asda）和莫裡斯（Morrisons）目前為其顧客忠誠計劃的會員提供獎勵積分，隻要會員達到消費目標即可。
The challenges vary between supermarkets, but some involve shopping more frequently, while others are about hitting a spending target on specific products before a deadline.
不同超市對會員提出的挑戰各不相同，有些需要會員更頻繁地購物，而另外一些則需要會員在某個截止日期之前完成消費特定商品。
Supermarkets say these schemes offer better value and more personalised savings, but the consumer group Which? and the debt charity StepChange have warned that setting shopping challenges could encourage people to spend more than they can afford.
超市說這些會員項目為會員提供更物有所值的產品和更具個性化的省錢方案。但英國消費者組織 Which? 和債務慈善機構 StepChange 則警告稱，給顧客設置購物挑戰可能會鼓勵公眾超過自己的消費能力購物。
Retail experts have told the AYYBLOG personalised prices and challenges are simply a way for supermarkets to get customers to spend more with them instead of their rivals. New data from the research firm Kantar suggest the average person has loyalty cards for three different supermarkets.
一些零售業專傢告訴 AYYBLOG，個性化價格和消費挑戰隻不過是超市想讓顧客在自傢多消費而不在競爭對手那裡消費的一個方法。市場調研公司 Kantar（凱度）的新數據顯示，一個普通顧客會擁有三傢不同超市的忠誠會員卡。
詞匯表
loyalty schemes 顧客忠誠計劃
spending targets 消費目標
deadline 截止日期
value 價值、物有所值
debt 債務
afford 能消費得起
retail experts 零售業專傢
rivals 競爭對手
loyalty cards 忠誠會員卡
閱讀理解：請在讀完上文後，回答下列問題。
1. What are the supermarkets offering to their loyalty scheme members if they hit their spending targets?
2. True or False? The supermarkets are offering different challenges.
3. What is a potential danger of these shopping challenges?
4. According to new data, how many supermarket loyalty cards does the average person have?
答案
1. What are the supermarkets offering to their loyalty scheme members if they hit their spending targets?
Supermarkets are now offering members of their loyalty schemes bonus points if they hit spending targets.
2. True or False? The supermarkets are offering different challenges.
True. The challenges vary between supermarkets.
3. What is a potential danger of these shopping challenges?
A potential danger is that setting shopping challenges could encourage people to spend more than they can afford.
4. According to new data, how many supermarket loyalty cards does the average person have?
According to new data from the research firm Kantar, the average person has loyalty cards for three different supermarkets.
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