Clickbait 點擊誘餌

內容簡介

英語單詞 bait 的意思是誘餌。在釣魚時我們用魚餌引魚上鉤。但單詞 clickbait 是什麼意思？跟隨 Neil 和菲菲一起在美麗的英國河畔來學習這個和網上釣魚鏈接有關的表達。

文字稿

（關於臺詞的備註: 請註意這不是廣播節目的逐字稿件。本文稿可能沒有體現錄制、編輯過程中對節目做出的改變。）

Neil
Hello and welcome to this beautiful riverside for this edition of Authentic Real English. We’re going to teach you a new word connected to the internet. I’m Neil and with me is Feifei.

Feifei
大傢好。

Neil
Nothing beats a bit of fishing for relaxation, does it Feifei? Can you pass me the bait?

Feifei
Bait – that’s the stuff you use to attract the fish, bait 的漢語翻譯就是“誘餌”。釣魚的時候，我們常用小蟲子當魚餌。Worms are often used. OK, Neil, but where is the bait?

Neil
Oh no, don’t say we forgot to bring it. OK, well, let’s just have a look on my smartphone for places nearby we can buy some… Oh look at this Feifei – how to earn a million pounds a year working from home.

Feifei
千萬別點那個鏈接。Don’t follow that link Neil – it’s just clickbait. It’ll be some nonsense.

Neil
Clickbait. As we said, ‘bait’ is something used to attract fish when you are trying to catch them. Clickbait is a link on a website that’s there trying to attract you – to make you click on it.

Feifei
Clickbait 是個合成詞，由單詞 click 和 bait 組合而成。Let’s listen to some examples.

Examples
I can never read a long article online. I’m so distracted by the clickbait I always end up on some other site.

I should have known that article wasn’t really going to be about Justin Bieber. They’re just using his image as clickbait!

I used to love social media but now it’s just full of adverts and clickbait. Rubbish!

Neil
Clickbait. A link on a website designed to draw your attention and make you click!

Feifei
Clickbait 這個詞帶有負面的意思，因為如果你一不小心點擊瞭鏈接誘餌，你會覺得被騙瞭。You will feel a little like you’ve been tricked when you click on clickbait.

Neil
That’s right. The main aim of the clickbait is to get hits to a site rather than genuinely informing you. Right, now Feifei, how are we going to get some worms to make this fishing trip a success?

Feifei
Let’s have another look at your phone – oh look, ‘Celebrity clothing failures…’

Neil
Feifei, that’s clickbait. I need bait!

Both
Bye!